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Build audience for your book before its release

You’ve self-published? You're a sole proprietor!

The moment Stockvault-designer-working-at-the-desk176458you’ve self-published a book – presuming you’ve done nothing else to set up your business – you’re a sole proprietor. That’s right, you’ve started your own business, ipso facto!

A sole proprietor is someone who is the lone owner of an unincorporated business. A sole proprietorship is the business itself. It’s the most common structure for a business, especially when a person decides to work for himself.

By self-publishing a book, as an author you are now selling a product (your book). You earn money from sales, and you conduct several business-related activities – creating the product (writing and formatting), distributing your product (probably via and attempting to generate sales (by marketing your title via social media or book readings).

You are not an employee of your proprietorship; you are the business owner. Because of this, you don’t pay payroll taxes or withhold income tax. BUT you do have to pay self-employment taxes (i.e. Social Security and Medicare taxes). This usually is paid four times a year by estimating your taxes.

As a self-proprietor, you are personally liable for all of your business’ debts. If your business owe a person or a company money, whoever you’re indebted to can go after your personal assets, meaning your personal checking account, your car, your house. Further, if you personally owe a creditor, they can go after your business assets, including your business bank accounts and computer.

Likewise, you also are personally liable for any business-related lawsuits. Copyright infringement issues particularly can be a concern.

On the upside, being a sole proprietor carries very little costs in terms of government fees and licensing (After all, you become one probably without even realizing it). It also means you’re your own boss (at last!).

Professional Book Editor: Having your novel, short story or nonfiction manuscript proofread or edited before submitting it can prove invaluable. In an economic climate where you face heavy competition, your writing needs a second eye to give you the edge. I can provide that second eye.


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