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Use consistent quotation mark, apostrophe style

A common 240_F_121575246_J2uJBU5BYU0GaALxp73mFJQVbkiYhpCrproblem that can sneak into your manuscript when self-publishing is a mix of quotation mark and apostrophe styles. That’s because some software programs use smart quotes, or those that are curved (e.g. “”), while others use dumb quotes, or those that are straight (e.g. ").

Typographically in paperbacks, smart quotes (also referred to as curly quotes) are preferred over dumb quotes (also known as keyboard quotes). When self-publishing an ebook, you can use either style, but you want to be consistent and exclusively use one.

If you have a mix of styles, simply do a global search and find, and replace all of the quotation marks and apostrophes with one style. In Microsoft Word, to replace dumb quotes with smart quotes, first highlight and copy a smart quote in the text (You may have to type one.). Then highlight a dumb quote and in the command ribbon under the Home tab, hit “Replace”. A screen should pop up with the dumb quote in the “Find what” box. Paste the smart quote in the “Replace with” box and hit “Replace all”. This will replace both the opening and the ending quotation mark throughout the document. Finally, repeat this process for apostrophes.

Be careful to not include extra spaces before or after the quotation mark/apostrophe in the “Find what” or the “Replace with” boxes. In the case of the former, an extra space may mean not finding all of the quotation marks that need to be replaced; in the case of the latter, an extra space will introduce a new error into your manuscript – an unneeded space between the quotation mark/apostrophe and the letter that comes after or before it.

Need an editor? Having your book, business document or academic paper proofread or edited before submitting it can prove invaluable. In an economic climate where you face heavy competition, your writing needs a second eye to give you the edge. Whether you come from a big city like Seattle, Washington, or a small town like Uncertain, Texas, I can provide that second eye.


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