When promoting your book, you always should have a website, send out press releases to bloggers and mainstream media, and arrange book readings/signings to ensure the title is properly promoted. But those aren’t the only things you can do. In fact, they may not be enough.
A great way to attract readers to your book’s website is to offer on it free samples of your unpublished writing. For example, a novelist might include a short story or novella they’ve written but have been unable to find a home for. This offers a double benefit: You’re not giving away the book you want to sell, and readers get to sample your writing style while meeting your characters. Particularly effective for fiction writers is offering a backstory or prequel to your published novel, writing a short story about what occurred to your characters between two novels, or providing a story about an interesting secondary character who appeared in one of your published books.
Need an editor? Having your book, business document or academic paper proofread or edited before submitting it can prove invaluable. In an economic climate where you face heavy competition, your writing needs a second eye to give you the edge. Whether you come from a big city like Washington, D.C., or a small town like Truth or Consequences, New Mexico, I can provide that second eye.
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